We work with small and midsize businesses that grow through lead generation; companies in considered, competitive categories, where customers do their research before they reach out, and search is a big part of how they’re found.
Usually they’re already investing in marketing and already see the value in search. They’re not looking to be convinced it matters. They just have a feeling it could be working better, that there’s opportunity they’re not capturing, and they’d like a clearer picture of where their money is actually going.
Often they’re founder or owner-led, with a small marketing team or a single generalist, leaning on an agency to keep things running. Things are working well enough, but something’s missing; someone genuinely embedded in the business, looking at the whole picture, and helping them stay a step ahead.
Most of all, they want a real partner. Someone on their team who understands where marketing and search are heading, and helps them get there.
If that sounds like you, we’d love to talk.
Digital Traction is founder-led and operator-run. The work is scaled with AI and a network of specialists coordinated when a project calls for it, but the strategy and the accountability sit with at the founder and operator level.
The background is roughly a decade in technology, with time at Google and Reddit. The work at Google was paid search for lead-generation businesses; getting deep into an account and tying it to real business outcomes rather than traffic.
The discipline is knowing the platform well enough to follow the playbook where it works, and break from it where the business needs something else. The time at Reddit added a front-row view of how organic discovery is shifting, how AI visibility is reshaping the way people find businesses, and how the wider ecosystem is moving.
The idea of Digital Traction started after a family business close to me spent years being passed between agencies, none of them embedded, none of them connecting the parts, most of them reporting numbers that looked good and meant little. The business deserved better than it got.
Digital Traction exists to bring enterprise-level marketing to small and midsize businesses, in a way that keeps them on the edge of what’s actually happening in technology, marketing, and search, and helps them find real growth through sophisticated channels.
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