Search & acquisition
Digital Traction runs paid search and coordinates the measurement and website work it depends on.
Building into the
intersection of
AI & marketing
Digital Traction runs paid search, prepares businesses for advertising inside AI products, and builds agents and systems around the marketing work.
Digital Traction works with US businesses running lean marketing teams, often alongside agencies and other specialists, across lead generation and ecommerce.
Start a conversationThe work
Advertising in AI
Getting businesses ready for advertising in AI answers: where ads run today, what each placement draws on, and how a test is designed and measured.
Marketing systems
AI agents and workflows for measurement, paid media, content, market intelligence and reporting.
Content Engine
Know what buyers ask, where the business stands, and what to build next.
Inside the work
The foundation under every piece of workSelected research
All researchMarketing systems
Before the draft,
confirm the business
What a content system needs to know before it writes on a business’s behalf.
Advertising in AI
The future of search is arriving in pieces
Search & acquisition
Google Ads conversion tracking, from the inquiry to the sale
Search & acquisition
Feeding real outcomes back to the platform
How Digital Traction works
Following where advertising is going
Search and advertising are moving into AI products. Digital Traction tracks what is actually available to US advertisers, tests where the opportunity is real and documents what changes.
The future of search is arriving in piecesBuilt from how the platforms work
Digital Traction is founder-led, with experience at Google and Reddit. The work starts with how auctions, automation and measurement actually behave, then builds around what the business needs from them.
Report what the spend earns
Digital Traction reports against qualified leads, sales and revenue where the data supports it. Vanity metrics move out of the way. If the economics say to spend less, that is part of the recommendation.