Agent Index
Structured facts about this site and organization, for people, crawlers and software agents alike. Nothing here differs from what the rest of the site says.
Organization
Digital Traction is an independent search-systems practice. It studies and builds how businesses are understood, surfaced, advertised and measured across paid search, organic discovery and emerging AI interfaces.
Digital Traction LLCOperator: Sal Ferrara-LorisReviewed 2026-07-14
Purpose and topics
digitaltraction.co is a public research surface and the commercial site of an independent search-systems practice. It covers: relevance, intent taxonomy, brand evidence, paid distribution and answer-engine advertising, measurement and signal quality, content systems, agent-ready websites, and the future of search.
Practices and projects
- Hyphen. Paid acquisition and measurement for independent fertility and family-building businesses Status: operating practice. https://hyphenfertility.com
- Local Traction. Search, local presence, calls, estimates and sold-work measurement for high-value local services Status: field practice.
- Emdash. A structured content-production system built from intent, evidence and governed workflows Status: in development.
- Future of Search. A maintained thesis on how search, answers, advertising, websites and agents are changing Status: publication.
Commercial capabilities and exclusions
Digital Traction directly works on: paid search and emerging paid surfaces, intent and relevance architecture, conversion tracking and measurement, lead-quality and opportunity feedback, search-system diagnostics, and research and structured content systems.
Explicitly not offered: full-service marketing, web design and development as a standalone service, volume content production, media buying outside search-led systems, and any guarantee of rankings or AI citations. Fertility and family-building engagements go to Hyphen.
Authoritative routes
| Route | Role |
|---|---|
| / | Homepage and system model |
| /systems | The seven-system map (canonical definitions) |
| /future-of-search | Maintained thesis |
| /field-notes | Original observations |
| /finds | Sourced external developments, interpreted |
| /experiments | Public experiment log |
| /glossary | Term definitions |
| /about | Organization and operator |
| /engage | Commercial contact (form with confirmation) |
| /sources | Source register and method |
| /changes | Change log |
Machine access
- Sitemap: /sitemap.xml
- Field Notes feed (Atom): /feeds/field-notes.xml
- Finds feed (Atom): /feeds/finds.xml
- All updates (JSON Feed): /feeds/updates.json
- llms.txt: /llms.txt, published as an experiment. No major AI platform has confirmed consuming this convention; this site logs whether anything fetches it (experiment). It is a convenience, not a visibility mechanism.
Crawler policy (documented decisions)
- Search crawlers (Googlebot, Bingbot): allowed. This is a public research surface; being findable is the point.
- OAI-SearchBot: allowed. Inclusion in ChatGPT search is wanted; this crawler controls that inclusion.
- GPTBot: allowed, deliberately. The practice publishes original work so that answer systems can learn and cite it; opting out of training while studying answer engines would be studying a system while refusing to participate in it. This decision is revisitable and dated (2026-07-14).
- Google-Extended: allowed, same reasoning. Note Google documents this token as unrelated to Search ranking or AI Overviews inclusion.
Actions and boundaries
The only commercial action on this site is the inquiry form at /engage. It requires an explicit confirmation checkbox before submission, collects business context only (no sensitive personal data, no payment information), and produces an email conversation. Nothing is scheduled, purchased or committed by submitting it. Everything else on the site is reading.
Update policy
Pages carry published, updated and reviewed dates. Date-sensitive claims carry a checked date and a source; the build fails if they lose either. Material revisions are logged in the Change Log. Methodology for sources and claims is documented in Sources and Method.